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Warriors Embody the Meaning of the Wounded Warrior Project Logo

Wounded Warrior Project is celebrating 20 years of service to post-9/11 veterans and their families.

In July 2023, Wounded Warrior Project® (WWP) celebrates its 20th anniversary. What began as a grassroots campaign to help give post-9/11 wounded service members comfort while they were recovering from combat-related injuries has become a vision to foster the most successful, well-adjusted generation of wounded veterans in our nation’s history.

Thanks to generous donors, corporate partners, and community support, WWP has been able to serve its mission for hundreds of thousands of post-9/11 warriors, caregivers, and military families by providing lifesaving and life-changing programs and services to ensure that no warrior is left alone or left behind.

Perhaps the most recognizable symbol of Wounded Warrior Project and its mission is the WWP logo, which signifies one warrior carrying another. For 20 years, WWP has honored and empowered wounded warriors to not only improve their lives but to go on and improve the lives of other veterans – and to carry each other forward. It also represents a commitment from all of us who are in debt to these brave men and women for their service and sacrifice. 

“There is so much meaning and hope behind the WWP logo,” said WWP CEO Lt. Gen. (Ret.) Mike Linnington. “It symbolizes our commitment to those we serve – supporting them along their journeys of recovery and healing. But it also holds a deeper meaning in that those who were once carried can and will become a pillar of strength for others. Our warriors, supporters, and teammates wear the logo with pride, knowing the tangible and long-lasting impact it represents.”

Warriors have seen the difference WWP has made in their lives – whether that be mental, physical, spiritual, or financial. They had the strength to reach out and ask for help and were willing to be carried when they needed it. Now, many of them use what they’ve learned and gone through to lift other warriors and serve in other capacities.

We asked some WWP warriors how they knew they had gone from the warrior being carried to the warrior carrying others. Here are their responses:


It's been 20 years since WWP has been helping lift warriors and empowering them to lift others. As each warrior’s needs evolve, so do we, because these last 20 years are just the beginning. Through the generosity of our supporters, there’s no limit to what wounded warriors can do.

Find out how you can help lift up our nation’s injured veterans and their families and see what’s possible when we work together.

Contact: — Paris Moulden, Public Relations,, 904.570.7910

About Wounded Warrior Project

Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers — helping them achieve their highest ambition. Learn more.

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