JULIE SOARES
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Subject Matter Expert
Financial Wellness
Financial Readiness Associate Director
Julie Soares serves as the Financial Readiness associate director for Wounded Warrior Project® (WWP). In her role, she leads teams that help warriors build financial resiliency and confidence.
As someone who grew up in a home where financial struggles were common, she connects with the WWP mission on a personal level. She’s passionate about ensuring the military community, both veterans and their families, have access to the knowledge and support they need to thrive financially.
Julie is a military spouse and knows firsthand the emotional impact of financial challenges. From moving often and leaving jobs she loved to continually finding new opportunities to grow, Julie brings experience leading banking centers, managing financial retail teams, and developing new branch locations. In addition, she served as a key account manager for PepsiCo, and ran a Department of Environmental Permitting team.
She holds a bachelor’s degree in business from Florida State University and a master’s in business administration from the University of North Alabama.
Based in Jacksonville, Julie loves to travel and cook fun foods. She also has a passion for plants, but her most treasured moments are spent with her husband, Steve, and their two daughters.
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Topics of Expertise |
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● Financial education |
AS SEEN INWhy the interest rate matters to wounded warriors and veterans, Audacy, September 2025 Brain cancer awareness; financial wellness, WJCT News 89.9, June 2024 |
"Every day, my team shares powerful stories of warriors whose lives have been positively transformed through our support. It's a constant reminder of why we do what we do, and how vital these programs are to those we serve."



