JAMES HERRERA
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Subject Matter Expert
Physical Health & Wellness
Physical Health & Wellness Vice President
James Herrera transforms lives through movement. As vice president of Physical Health and Wellness for Wounded Warrior Project® (WWP), he leads with the belief that physical activity is not just exercise — it's medicine for the mind, body, and spirit.
As a professional coach and an exercise physiologist, James drives WWP's Soldier Ride®, adaptive sports, and comprehensive wellness programs. Every initiative he champions connects warriors with transformative training, life-changing skills, and empowering techniques that reduce stress, combat depression, and ignite a passion for active, healthy living. This is a critical pathway to healing.
James brings Olympic-level excellence to his work. His coaching experience led him to serve as the national team coach for USA Cycling BMX, earning recognition as the U.S. Olympic Committee's Coach of the Year for cycling in 2011. He then guided athletes on the world's biggest sporting stage at the 2012 Olympic Games in London, proving that peak performance and purposeful leadership go hand in hand. James is also an international presenter and worked as an adjunct faculty member with the Center for Creative Leadership for over a decade. He has enjoyed training numerous world-class athletes and executives for high performance and leadership around the globe.
James holds undergraduate and graduate degrees from the University of Texas at El Paso, where he also served as an instructor in the departments of Exercise Science and Professional and Continuing Education. James leads an active lifestyle and is a huge outdoor enthusiast. He’s a skydive instructor who loves to run in the mountains with his dogs and play outside every chance he gets.
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Topics of Expertise
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● Physical activity as a tool for mental health and healing |
AS SEEN INSymbols of Survival: Military Veterans Share How Tattoos Are Therapeutic to Their Mental Health Struggles, Inked Magazine, 2025 The Wounded Warrior Project’s Soldier Ride Comes to Annapolis, WMAR 2 News Baltimore, 2025 Why sleep remains a nationwide challenge amplified for post-9/11 vets,, Military Times, 2024 |
"No matter your injury, there’s a path to better health. We’re here for the journey."
