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Subject Matter Expert

Physical Health & Wellness

Physical Health & Wellness Vice President

James Herrera is the vice president of Physical Health and Wellness for Wounded Warrior Project® (WWP). He is an exercise physiologist and professional coach who helps drive the organization’s Soldier Ride®, adaptive sports, and health and wellness programs. These programs connect warriors with training, skills, and techniques that empower them to reduce stress, combat depression, and live an overall healthy and active lifestyle.

James holds undergraduate and graduate degrees from the University of Texas at El Paso, where he also served as instructor in the departments of Exercise Science and Professional and Continuing Education. His content, programs, and training guidance have been featured in publications including “Bicycling” and “Cycle Sport.”

He is also an international presenter and worked as an adjunct faculty member with the Center for Creative Leadership for over a decade. In 2011, James served as the national team coach for USA Cycling BMX and was selected as the U.S. Olympic Committee’s coach of the year for cycling. He later coached at the 2012 Olympic Games in London. He has enjoyed training numerous world-class athletes and executives for high performance and leadership around the globe. James is active in a variety of cycling disciplines, skydiving, ultra-trail running, Olympic weightlifting, surfing, and rock and ice climbing. He thrives on adrenaline and plays outside daily.

James connects, serves, and empowers warriors in his role as Physical Health and Wellness vice president.



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